Integrating sustainability aspirations into set design and fabrication continues to be a challenging task. As event planners, it is a constant battle to balance the desire for fresh-look in our event branding while minimising any negative environmental impact. This trend will continue to grow through 2024, so here are three innovative set design ideas that not only captivate your audience but actively contribute to building a greener, more sustainable future.
In the design phase, embrace the beauty of salvage and consider crafting stage backdrops or decorative elements using repurposed items. We can utilise elements from previous events, incorporating into a design fitting for this year's theme. It could be as simple as using the timber frame and branding elements from last year while re-wrapping the set in sustainable/recycled fabric. It's easy to think of repurposed design as old pallets and vintage lamps, but there's far more we can do to thoughtfully consider what to store for future years rather than using the skip. By using repurposed elements in out set design, we not only reduce waste but also will spark conversations about the importance of conscious consumption. Each upcycled creation becomes a testament to the transformative power of sustainability in the events industry.
Eco Tip: Collaborate with local artists or eco-conscious designers who specialise in creating art from upcycled materials.
Instead of physical fabrication, utilise new technologies to brand your event and immerse your audience. With projection mapping, we can use projectors to transform any surface into a dynamic canvas of any shape or size. This innovative technique requires more creative work from content designers, but can be scaled up or down depending on your requirements and budget. Designers can bring your brand to life through motion graphics and thematic textures, a far cry from a 16:9 powerpoint presentation. By utilising technology, we can reduce reliance on resource-intensive physical props and backgrounds to engage our audience on a new level with minimal waste.
Eco Tip: Choose energy-efficient projectors and work with content creators who specialise in digital visuals for the live environment.
The challenge of running events across different venues is vast - from logistics, build time and venue dimensions. If you're utilising different venues, consider implementing a modular structure that can be reconfigured for each space or various event formats. Not only does this approach minimise waste associated with single-use designs, but it also provides a dynamic and ever-evolving event space. Choose modular elements that are made from eco-friendly materials, lightweight, durable, and easily transportable to ensure a sustainable solution for long-term use.
Eco Tip: Collaborate with a sustainable event production company that specialises in modular set designs, ensuring a seamless and environmentally conscious execution.
“Sustainable development is a fundamental break that’s going to reshuffle the entire deck. There are companies today that are going to dominate in the future simply because they understand that.”
Francois-Henri Pinault
In the pursuit of sustainability, these set design ideas go beyond aesthetics, offering innovative solutions that align with modern eco-conscious values. By incorporating these practices, you can help shape the future of events where creativity is delivered with the planet in mind.
What groundbreaking set design ideas have you explored to enhance sustainability in your events?