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Events Industry News 28.03.2024

From the groundbreaking impact of wearable tech for attendee engagement, to sustainability initiatives and venue expansions, discover the developments shaping the future of event planning.

 

Bizzabo-smartbadge

Klik's gamification features drive a 500% increase in exhibitor engagement with wearable event tech 🤳

In a pivotal moment for event organisers seeking to maximise ROI,  Bizzabo, known for its Event Experience Operating System (OS), has revealed groundbreaking findings on the impact of Klik wearable event technology. Analysis from 2023 events shows a significant 389% rise in exhibitor leads at Klik-powered events compared to others. This addresses the challenge of proving in-person conference ROI, especially as 50.5% of organisers anticipate flat or declining returns this year. Additionally, Klik's intuitive tech drives a 250% increase in attendee networking and a remarkable 500% surge in engagement.

Bizzabo's Klik Experiential is poised for a 500% increase in adoption over the next 12 months, reflecting the growing demand for experiential solutions in the events industry.

Discover the Klik SmartBadge here: https://www.bizzabo.com/event-management-software/klik-smart-event-badges

 

🏎️ Red Bull thrives in corporate events as it expands venue offerings to include immersive experiences and teambuilding options

Oracle Red Bull's Technology Campus has been a premier destination for corporate clients seeking an immersive glimpse into the world of F1. With MK-7 as its flagship venue, the Team has seen remarkable growth, boasting a 40% increase in venue hire and a staggering 46% surge in factory tour bookings in 2023. As they charge into 2024, a projected 52% revenue increase from confirmed events in Q1 showcases their commitment to excellence.

Looking ahead, Oracle Red Bull Racing plans to expand its offerings with new immersive experiences, expanded factory tours, live race screenings, and engaging teambuilding activities, demonstrating their dedication to evolving and delivering unparalleled experiences that reflect their brand's ethos.

 

📍ExCeL London welcomes Kerrie Kemp to lead Venue Operations amidst major expansion

ExCeL London has appointed Kerrie Kemp as its new Director of Venue Operations, bringing over 20 years of industry experience to the role. With a background in delivering events for major organisers globally, Kemp's expertise will be instrumental as ExCeL completes its 25,000sqm expansion. Her focus will be on enhancing operational efficiency and overseeing various teams to ensure seamless event delivery. ExCeL's Chief Operating Officer, Roger Hooker, expressed enthusiasm for Kemp's appointment, emphasising her role in driving success during the venue's expansion and delivering exceptional experiences for clients amidst a busy event schedule in 2024.

 Beam-ESG-Summit-1536x864

🌳 Registration open for beam's ESG Summit - 8th May 2024 🎟️

beam's ESG Summit, scheduled for Wednesday, May 8th, 2024, at Unity Place, is now open for registration! This comprehensive event is designed to inform, educate, and inspire attendees on sustainable practices that can elevate their brands and contribute to a better future. Expert speakers will lead interactive sessions covering various topics such as measuring and influencing delegates, waste reduction strategies, and implementing organisational change. Plenary sessions will address accreditation, communication of green credentials, B-corp and social impact, and ED&I.

The summit welcomes all agencies and suppliers, with a special invitation extended to Managing Directors, Operations Directors, Property Directors, HR Directors, and those responsible for sustainability initiatives within their workplaces to participate actively and share their successes during the open mic session.

Register here: https://beam-org.uk/event/esg-summit-8-may/

 

Download the latest IMEX Frankfurt Sustainable Event Report 🗞️

Ahead of IMEX Frankfurt, 14-16 May 2024, the event team has released a Sustainable Event Report detailing insights and accomplishments from last year's show. Carina Bauer, CEO of the IMEX Group, underscores the importance of sharing successes and challenges with the industry to encourage sustainability initiatives.

Highlights from the report include significant reductions in print production, carbon-heavy food options, and single-use booth materials, alongside the introduction of electric buses for attendee transportation. IMEX's commitment to sustainability is further emphasised through their net zero roadmap and vision for a thriving global events industry focused on positive change.

Read the report: https://landing.imexexhibitions.com/imex-frankfurt-2023-sustainability-report

 

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