How to Capture Better Content from Your Live Event

As event planners, we all invest hours preparing for events, curating content, researching and booking keynote speakers. With the nature of events, all that work can pass so quickly, so it's important to consider how we can think beyond the event, and extract maximum value from the content.

One of the best ways to do this? Start a podcast! By capturing a podcast onsite at the venue, you can extend the life of the event content, and drive ongoing engagement with your audience.

Here are our top tips for capturing better content from your next live event:

1/ Plan what to capture

Before your event starts, it’s essential to think about what you want to say, and what content will resonate most with your audience. Decide the topic, alongside event themes, and then explore how best to create content around it.

Whether through in-depth speaker interviews, panel discussions, or even attendee insights, having a clear idea of the key moments you want to capture will ensure you don’t miss anything important.

2/ Focus on ever-green content

Events can be fast-paced and are filled with great ideas that are easy to forget once delegates leave the venue. Podcasts let you revisit those key moments, making it possible to repurpose them into evergreen content. This content can continue to attract attention and engage people long after the event ends.

When capturing, be careful to not too tightly focus on event highlights, but instead see the podcast as thought-leadership marketing content that aligns with the event themes but doesn't date.

3/ Extract value from your speakers

One of the most engaging ways to capture content is through live interviews on the event themes with speakers, attendees and sponsors during the event. These conversations can make great podcast episodes and extract the most value from your speakers and contributors.

4/ Give Sponsors extra exposure

Sponsors love exposure. Use your podcast as a platform for branded segments or an opportunity for sponsors to join panel discussions. This way, you'll be able to offer additional value to your sponsors and show them the extended impact of their partnership.

5/ Choose the right equipment

While smartphones can work in a pinch, professional-grade equipment is crucial for producing content that sounds and looks great. At Gravitize, we use industry leading audio and camera technology to capture high-definition audio and video, ensuring your content achieves maximum engagement and delivers the most rewarding experience to your audience.

6/ Create a multi-channel experience

Don’t limit your content to just one medium. Podcasts, videos, and blog posts can all work together to amplify your event’s message across platforms. A podcast series might offer in-depth discussions, while videos can showcase the event’s energy. Sharing these before, during and after the event ensures you reach a wider audience and extend the life of your content.

7/ Secure maximum reach

Planning the distribution of the episodes is key to securing the highest engagement with your audience. A carefully built marketing plan with deadlines and publish dates will maximise the value from your content and investment.

Continue building your event's narrative through repurposed content after the event date. Edit the recordings into different formats - soundbites, full podcast episodes and social media assets to keep your content working for longer.

Conclusion - catching better content

Capturing better content from your live event requires more than just a camera and microphone. With a strategic approach and the right tools, you can capture marketing content that engages your audience long after the event is over. Podcasts and video recordings can help event planners boost your marketing success, engage attendees, and provide ongoing value to sponsors.

At Gravitize, we offer onsite event podcast and video production designed to help event planners maximize their audience engagement. Schedule your free consultancy call today to explore options.